Course curriculum

  • 01

    Introduction

    • Welcome To The Program!

  • 02

    What It Takes To Run A Group

    • Why Build a Tribe 1

    • [DOWNLOAD] The 4 Intentions Exercise

    • How To Lead A Group

    • [DOWNLOAD] Your Why

    • [DOWNLOAD] Why You?

    • Discover Your Ideal Group Members

    • [DOWNLOAD] Avatar Assessment

    • Setting The Group's Purpose

    • [DOWNLOAD] What To Say About Your Group

  • 03

    Setting Your Group Up

    • Creating A Consistent Brand

    • [DOWNLOAD] Facebook Cover Size Image Guide

    • [DOWNLOAD] Apps & Software Directory

    • Navigating FB Settings

    • [DOWNLOAD] Time To describe Your Tribe

    • Moderating Your Group

    • [DOWNLOAD] Your Social Media Time Planning & Routines

    • Supporting Features & Technology

  • 04

    Creating Engaging Content

    • The Difference Between Your Page and Your Group

    • [DOWNLOAD] Your Page vs Your Group Content

    • Creating Consistent Content

    • [DOWNLOAD] 31 Day Social Plan (Speaker INsight Example)

    • [DOWNLOAD] FB Group Content Plan

    • Designing Your User Journey

    • [DOWNLOAD] Lead Generation Channel Map

    • Increasing Group Engagement

    • [DOWNLOAD] Map Your Challenge

  • 05

    Growing Your Group

    • Networking Outside Of Your Group

    • [DOWNLOAD] Marketing Outside Of Your Network

    • [DOWNLOAD] Facebook Groups Directory

    • Getting Your First Group Members

    • [DOWNLOAD] Your First 100 Members

    • Writing Your Group Invitations

    • Creating Lead Generation & Funnels

    • [DOWNLOAD] How To Grow Your FB Group

    • [DOWNLOAD] Your Marketing Funnel Flow

    • Setting Success Milestones

    • Monetise Your Group

    • [DOWNLOAD] Measuring Success

    • [DOWNLOAD] How to Make Money With Facebook Groups

  • 06

    Next Steps

    • Continue The Journey With Us!

    • Join Changemaker Central

  • 07

    Bonus Resources

    • Growing Your Group Hacks & Additional Reading

    • FB Behind The Scenes - A Step By Step Guide To Setting Up Your FB Group

    • CRM Comparison Guide

    • Scheduling Software Comparison Guide

    • You did it! Groups That Give & Grow Certificate

Social proof: reviews

Elliot Jedi Kay

5 star rating

“This course simply captures practically and effectively each stage of not only building a thriving Facebook group but also how to engage it, nature it and ensure that in the end people buy from you too. Each step is carefully thought about and bro...”

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“This course simply captures practically and effectively each stage of not only building a thriving Facebook group but also how to engage it, nature it and ensure that in the end people buy from you too. Each step is carefully thought about and broken into simple steps to follow. This is the course you have been looking for. Buy it today. Elliot Kay, MD of Speaker Express UK”

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Claire Perry-Louise

5 star rating

“Having specialised in community building since 2013, I know first hand what is needed to build a community which is an asset to your business. Sadly, many course creators on Facebook Groups don't address the real fundamentals that are vital to...”

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“Having specialised in community building since 2013, I know first hand what is needed to build a community which is an asset to your business. Sadly, many course creators on Facebook Groups don't address the real fundamentals that are vital to success. Many hours can be wasted playing at building community because so many factors are overlooked, which is so frustrating for would be community builders. When Facebook switched up their mission statement putting community building and Facebook Groups at the core of their business model, I was approached by them to help them understand how to build community and maximise the Facebook Group experience . Alongside this and having created my own Facebook Group trainings in the past, I am well qualified to review this course and having completed the course, I pleased to say I highly recommend it. This course has absolutely everything you need to start and grow a Facebook Group. I loved the mix of clear and concise trainings , downloadable worksheets and actionable steps. I'm also big on authenticity and Kelly and Helena do not disappoint. They have built from the ground up a massively engaged Facebook Group and they are therefore more than qualified to teach on this topic. Starting a Facebook Group is not for the faint hearted and without the right guidance you will end up with a time and energy drain, with no tangible results. My advice would be not to leave it to chance, learn from those who've done it, invest in yourself and your business and you too could see the same successes. This is definitely a course I endorse and well worth investing in! Claire Perry-Louise Community Strategist Facebook Elite Community Leader ”

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Jason Antalek

5 star rating

“The Speaker Insight Course Groups That Give & Grow is as comprehensive, honest, and actionable as any material I have ever seen regarding Facebook groups, or any other subject. Covering the entirety of why to start a group, what to do before y...”

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“The Speaker Insight Course Groups That Give & Grow is as comprehensive, honest, and actionable as any material I have ever seen regarding Facebook groups, or any other subject. Covering the entirety of why to start a group, what to do before you start, how to get and keep going, surviving the growth stages and creating a community with value, purpose and a life of its own, this material leaves nothing out. You will know what to do and when, what to expect and how to handle it, what to prepare for and how to follow through, what mistakes to avoid and how to recover when you inevitably make them anyway. Before I took this course, I was not clear on the differences between a page and a group. I also was not sure about the path to creating a successful group or what to expect along the way. It all seemed new and overwhelming. When I would consider the details involved, posts, calendars, events, etc., I experienced concerns about how to set up and execute the ever important moving parts of engagement while creating growth. How do I even get started? What mistakes can I avoid? Can I get there faster? The course work started answering these questions and a hundred more right away! First, by understanding groups and pages and the purposes and benefits of each, how they fit together, and are both necessary, I could immediately see the plan unfolding. As my questions came the course provided answers. The thought provoking work provided allowed me to focus my intentions and get things moving. It wasn’t difficult. It did require I take the time to think and answer honestly. Throughout the course it was made clear what time investment was going to be necessary and how to manage that effectively, whether for yourself of with assistance. The downloads alone would provide a successful roadmap for Facebook group creation and execution. Everything you need is there. The videos are refreshingly frank and realistic while not too serious or repetitive. Amazing benefit from both the video content and the takeaway work. I recommend this course for anyone considering starting a Facebook group, anyone that has a group already that would like to grow membership, or anyone who has an established group membership that could use a fresh perspective and direction. ”

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